Star Wars Merchandising and Toys as Paratexts
Lincoln Geraghty The impact that the Star Wars figures had on the toy industry was phenomenal, as evidenced by the fact that “in 1978 Kenner sold over 26 million figures; by 1985, 250 million.” Profits from the toys, figures, lunchboxes, and video games eventually totaled $2.5 billion by the end of the first three…
