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Tag Archives: Merchandising

Star Wars Merchandising and Toys as Paratexts

Lincoln Geraghty   The impact that the Star Wars figures had on the toy industry was phenomenal, as evidenced by the fact that “in 1978 Kenner sold over 26 million figures; by 1985, 250 million.” Profits from the toys, figures, lunchboxes, and video games eventually totaled $2.5 billion by the end of the first three…

November 24, 2016 in Episode 12: The Force has Awoken.

Star Wars and the legitimisation of fans in fandom-sceptical South East Asia

Bertha Chin In the months leading up to the release of Star Wars: The Force Awakens in December 2015, Changi International Airport in Singapore ran a plush toy promotion. Visitors to the airport and travellers would be able to purchase a toy featuring some of the franchise’s most beloved characters such as BB-8 and Chewbacca…

November 24, 2016 in Episode 12: The Force has Awoken.

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